Episode #15 – Leveraging social media and consumer outreach in agriculture

What The Cluck! - the podcast of the Minnesota Turkey Growers Association and the Chicken and Egg Association of Minnesota

In the latest episode of What The Cluck! Podcast, host Steve Olson interviews Wanda Patsche, a farm partner in CW Pork, Inc. and Lara Durben, Communications Director for the Minnesota Turkey Growers Association and the Chicken and Egg Association of Minnesota. As social media experts, Wanda and Lara discuss fitting social media into their typical day, tips for managing multiple social media pages and the best way to reach consumers through social media including advice for those aiming to increase social media presence. Additionally, the experts discuss building a social media presence through blogging, videos, and maintaining good relationships with digital followers.

Agriculture Program Specialist / Communications Assistant Position Open

Agriculture Program Specialist / Communications Assistant

An association located in Buffalo, MN seeks an outgoing, detail-oriented person with excellent verbal and written communications skills and enthusiasm for agriculture for a full-time Agriculture Program Specialist / Communications Assistant.

Position includes the following duties:

  • Coordinating a variety of membership programs and events
  • Assisting with educational, public relations and other communications activities/events
  • Web site maintenance
  • Assisting with social media activities
  • Assisting with a variety of member communications pieces, both print and electronic
  • Representing the association at agriculture-related meetings and events – knowledge of agricultural production methods and policy issues.
  • Outreach and programming for high school and college students

Desired Qualifications:

  • Excellent Communications Skills – Written and Oral
  • Proficient in Microsoft Office (Word, Excel, Powerpoint, ect.)
  • Proficient and knowledgeable of today’s communication tools and strategies
  • Experience with Adobe Creative Suite a plus
  • Must have a 2-year college degree and/or related experience
  • Must have a farm background and/or agricultural experience
  • Time management and organization skills
  • Ability to travel as required

The right person must be flexible, self-motivated and enjoy a small office environment with a lot of variety. Send cover letter and resume to MTGA, 108 Marty Dr., Buffalo, MN 55313; or via email to